10 Marketing Hacks to Generate Inbound Leads Through Your Website [Ep.09]

In 2017, we had over 100 introductory phone calls get scheduled directly through our website.

Unfortunately, many of those potential clients were not a good fit for our firm.

Over the last two years, we worked hard to refine our process, get clear about who we do our best work with, and improve the quality of the calls getting scheduled through our site.

Today, I’m sharing my 10 favorite tips for improving organic traffic to your website and turning web visitors into potential clients. I’m also sharing how you can avoid making the same mistakes I did and why your focus should be on the quality of leads and not the quantity.

How to Listen & Subscribe

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Resources

• The Advisor Growth Community (AGC)
• Fincon
• Make My Persona [Hubspot]
• Gary V Reverse Content Pyramid
• Barry Glassman – Financial Advisor Success Podcast [Kitces]
• Technology
  • Acuity
  • ConverKit
  • Sumo
  • TextExpander Screen Recording
• Define Financial:
  • The 7 Best San Diego Financial Advisors [Blog]
  • Investment Policy Statement [Define Financial Blog]
  • Press Page
• Stay Wealthy:
  • Peter Lazaroff Interview
  • Peter’s Interview Repurposed for Kiplinger
•  SEO:
  • Kiplinger Bio
  • Business Insider Article
• Media Query Lists:
  • FPA
  • XY Planning Network
  • NAPFA
  • Help a Reporter Out (HARO)