Sonic Branding, Snail Mail Marketing, SEO, and More! [Ep.06]

In today’s episode, I’m sharing four things I have been working on recently:

1. Sonic branding. How we all can up our audio and video marketing to stand out in a noisy content world.
2. Back to basics marketing. All the details of a snail marketing experiment we will be deploying this summer.
3. Blog/website page optimization. The exact steps I take with each blog post to help improve its organic search visibility.
4. A lesson in repurposing content. How a recent podcast episode became the cover story for a highly regarded industry publication.

As a bonus, I’m also sharing an easy-to-implement hack I use to mitigate FOMO and avoid feeling overwhelmed about marketing.

How to Listen & Subscribe

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Resources

• Stay Wealthy:
  • Retirement Podcast
  • Blog
• Gary V:
  • The Rise of Audio Branding
  • The Gary V Content Model Pyramid
  • Gary’s YouTube Channel
• Snail Mail Marketing Campaign (will upload cover letters soon)
  • Mailer #1
  • Mailer #2
  • Mailer #3
  • Mailer #4
  • Email Marketing Statistics
  • Snail Mail Marketing Statistics
• Blog Post Optimization
  • Investment Policy Statement (IPS) [DF Blog Post]
  • Yoast SEO
  • On-Page SEO Checklist 
• Pat Flynn:
  • Just in Time Learning